Warehouse 13 Scores In It's First Season

Last night’s (August 18) episode of Warehouse 13 scored 3.27 million viewers in it's first season. Now Variety is reporting that SyFy has picked up the show for a second season of 13 episodes:

Unlike other Syfy series, “Warehouse 13″ has a near 50% female viewership and is performing better in its first season than the first season of “Battlestar Galactica,” which ended its four-season run in March.
Thirteen episodes have been ordered for season two and, as with “Battlestar,” that number could go up in subsequent seasons.
“We took a look at doing 20 episodes, but for logistic and financial reasons, it didn’t make sense to do that right now, but I wouldn’t rule it out,” Syfy president Dave Howe told Daily Variety.

It looks like Warehouse 13 is a success for SyFy channel (with 3.27 million viewers last episode it even beat out TNT's Saving Grace season finale).

Maybe SyFy Isn't So Bad

A few months back when NBC Universal announcing its plan to rebrand the SciFi Channel to SyFy they had their fair share of mockery, but it appears the name SyFy isn't just good for trademarking. The network, it appears, from a name change and a fresh coat of paint alone has drawn in a wider audience. According to TVbytheNumbers.com:

The early indications are that it’s working just like they planned it. Syfy just renewed Warehouse 13 which is the most-watched show in the network’s 17 year history according to Variety, averaging 3.7 million viewers per episode. Though I think that number is using “most current” ratings (a combination of live+7 data where available, plus live+sd data where it isn’t), rather than the commonly reported live+sd (live plus same day DVR viewing), most-watched is most-watched.

More revealing is that unlike most shows on the network, Warehouse 13, the first show launched since the rebranding, is attracting nearly as many women as men.

Maybe the name SyFy isn't so bad if it means ratings security for the shows we know and love.